brand strategy
Copywriting
UI/UX
BY HALEY ERICKSON
Good design is...
Louis Vuitton: Captivating Retail Training Materials
In preparation for the launch of Louis Vuitton's latest perfume, "LV Lovers," I was tasked with designing comprehensive retail training materials tailored for the EMEA region. My role involved collaborating closely with the sales team in Bordeaux to ensure that all materials aligned with Louis Vuitton's brand guidelines and promotional strategies.
Utilizing Photoshop and Canva, I created visually appealing and informative training documents designed to enhance the sales associates' understanding of the new product. These materials included detailed product descriptions that highlighted key features, helping sales teams effectively communicate the essence of "LV Lovers" to customers. My advanced writing and sales skills were pivotal in crafting content that was not only engaging but also practical, empowering sales associates to confidently promote the new perfume.
[ Ui/ux design ]
COMPREHENSIVE DIGITAL PRESENCE, UI/UX DESIGN, & SEO
I led the creation of a complete digital presence for Toilettage Toutou K'Ouaf, ensuring that every element aligned with their brand identity and visual aesthetic. This process included designing a professional website, managing domain registration, and linking the site to Google Analytics for performance tracking. I also initiated and managed their social media presence on Instagram and Facebook, developing content strategies that reflected the brand's unique voice and engaged their target audience.
In addition to the visual and user experience aspects, I implemented SEO strategies, including technical SEO and semantic analysis, to enhance the website's search engine visibility and performance. These efforts ensured that the site not only looked great but also ranked well in search results, driving organic traffic. By prioritizing the client's brand identity throughout the process, I successfully delivered a digital presence that was impactful, cohesive, and aligned with their overall brand strategy.
Seen at: https://www.toutoukouaf.fr
Seen at: https://www.toutoukouaf.fr
[ Copywriting ]
ReSee
With ReSee, a premier platform for discovering the best in vintage and authentic luxury fashion, I wrote long form product descriptions that aligned with the brand’s distinguished curation. My responsibilities included researching and analyzing archive products, ensuring each piece was accurately dated and described to highlight its unique value. I made it vital to maintain the company’s high standards and objectives, producing long-form product descriptions that captured the essence of chic, iconic pieces spanning ready-to-wear, couture, accessories, and leather goods.
In this role, I leveraged my deep knowledge of contemporary and vintage fashion terminology to create compelling and informative copy that resonated with ReSee’s fashion-conscious clientele. My work involved meticulous research into previous runway collections and ad campaigns, consulting detailed spreadsheets, and continuously liaising with the team to ensure consistency and accuracy across all product listings. The result was a collection of engaging, well-researched descriptions that not only informed potential buyers but also celebrated the timeless appeal of luxury vintage fashion.
[ UI / UX ]
WEBSITE DESIGN: BLOG CONTENT / CONTENT MARKETING
I created and manage Vrai Blog, a platform dedicated to personal reflections, self-growth, and analytical insights on the luxury market and lifestyle trends. To build this blog, I taught myself Webflow, a powerful CMS, allowing me to design a visually appealing and user-friendly website that aligns with my personal brand. My role encompasses every aspect of the blog, from content creation and UI/UX design to managing the CMS and optimizing user experience.
In addition to writing engaging content, I utilize Google Analytics to analyze website traffic and user behavior, which informs my strategy for future posts and site enhancements. The blog covers a diverse range of topics, including in-depth research on luxury industry trends and brand strategies, personal reflections on self-growth, and lifestyle content aimed at inspiring a thoughtful and balanced life. Through this project, I have honed my skills in content creation, web design, and digital strategy, all while sharing valuable insights and building a personal brand that resonates with a discerning audience.
In addition to writing engaging content, I utilize Google Analytics to analyze website traffic and user behavior, which informs my strategy for future posts and site enhancements. The blog covers a diverse range of topics, including in-depth research on luxury industry trends and brand strategies, personal reflections on self-growth, and lifestyle content aimed at inspiring a thoughtful and balanced life. Through this project, I have honed my skills in content creation, web design, and digital strategy, all while sharing valuable insights and building a personal brand that resonates with a discerning audience.
